“YOU’RE NOT FEMININE ENOUGH” • How totelly approaches the concept of femininty.
Growing up, It was always stated to me that females had to wear something specific, talk a certain way, sit a certain way & live a certain way. I subtly felt like a misfit because I wasn’t doing, wearing or saying what people around me were (even though I still identified as a female and related so much to the concept of femininity…just in my own way.)
How does this relate to my brand?
I built totelly with one main aim in mind -: RANGE
I am constantly experimenting with new designs, new colors, new prints & new styles.
I would not wear it, but you might just feel like it’s perfect for you.
You might not wear it, but your sister won’t wear anything but it.
That’s the beauty of being human. The beauty of celebrating your personality, your choices & what makes you feel good.
I also try to work with models who encompass the spectrum of femininity- ones who look diverse. I try my best to make it obvious that there’s no “certain” look for a girl who wears totelly & will keep trying to reach out to more girls who look and represent diversity.
I believe that differences should be celebrated, encouraged and supported. There is something in my shop for every person. Don’t try to fit in. Fashion should highlight your personality, not hinder it.
If Maddy’s eyes makes you feel like unstoppable, by all means, wear it. If the Willow Tote helps you stand out to just the right person without making a whole crowd pay attention to you, it’s all yours.
if the Directed By tote makes it obvious you’re a raging feminist, IT’S YOUR STAPLE TOTE.
YOU ARE FEMININE ENOUGH.